SXSW 2014 Music Highlights: 10 Acts for (Almost) Every Taste
The hangovers and ear-ringing are finally fading. SXSW 2014 is over, and it’s just 360-something days to go until next year. Until then, here’s something about SXSW — not another “essay” about the fest built on an obvious observation (i.e., “There are quite a few corporate-sponsored events at this music festival”). No, let’s leave the word count in the triple digits: Less talk, more music.
Here are some of our favorite up-and-coming acts (not written about a million times elsewhere) from SXSW 2014 based off five different type of music tastes: electro-pop, rock, indie, folk and R&B/soul.
A bit on the selection process (here goes the word count): Since you probably already know how you feel aboutacts like Phantogram, St. Vincent or Chance the Rapper, we limited this list to folks a little under the radar — and acts that aren’t already getting drowned in love in the music blogosphere echo chamber. Since that’s all about as subjective as picking the best taco in town (Rosita’s Al Pastor, by the way) we limited inclusion to bands with no song over a million plays on Spotify. For a sense of scale, Drake’s “Hold On, We’re Going Home” has 84 million plays, Vampire Weekend’s “Diane Young” has 12 million, Wild Cub’s “Thunder Clatter” has 1.7 million, and Austin act the Octopus Project’s “Truck” has 164,000 plays. This led to a handful of acts getting cut as they just crossed that mark this month. (Sorry to most-excellent acts Jungle, The Preatures, and Gardens & Villa for being just over the mark— I’m sure this was really going to be your big break.)